Our Clients

K-Citymarket Forssa

Objective: Refrigeration units under store ownership

Inflation, electricity price spikes, rapid shifts in the beverage market from traditional soft drinks to wellness and energy drinks, and the importance of stylish display motivated the retailer to revamp cold product sales in the store.

”When the units are owned by the store, we can allocate shelf space exactly to the products our customers want to buy. Previously, several small suppliers were left without chilled shelf space.” 

Solution: Refrigeration units as a store’s signature feature

A branded "aquarium" composed of Aste products optimizes energy use in the soft drink sector and ensures access to chilled shelf space. Additionally, the ends of central freezer islands were converted into store signature features using Aste units.

”The change was well received by customers, staff, and breweries, and one morning we made a major transformation in the store’s brewery section. Thanks to Aste’s installation team and the store’s good preparation, everything was ready, and the products were on their shelves by lunchtime.”

Results: Hot sales for cold products

Sales expectations were exceeded, with demand shifting strongly toward more refined soft drinks. Improved display and variety in soft drinks received positive feedback in customer satisfaction surveys.

”Aste is a top partner for developing the store’s experience and modern look. They offer a good selection of units, plus a genuine desire to add value for customers and the ability to listen and improve the units based on ideas.”

Mikko Virtanen
K-Market Retailer
K-Citymarket Forssa

Oy Hartwall Ab

"Our collaboration with Aste Finland began in the 2010s and has grown and strengthened year by year. Aste products offer a good price-quality ratio, are stylish and competitive, and have very moderate energy consumption. When there’s a need to modify the appearance, dimensions, or technical specifications of products to match our preferences, Aste responds quickly and provides very good and flexible service. Together, we have designed entire units and solutions based on our needs.”

Robert Nyari
Head of Technical Services

Oy Hartwall Ab is one of Finland’s leading beverage manufacturers. Hartwall’s high-quality and diverse selection includes everything from beer to coffee and water to whiskey.

Nordic Cooling Solutions Ab (NCS)

"Working with Aste has been key to our growth and success. We have clear roles: Aste develops and produces the best possible units, and we market and sell them. Together, we’ve completed many successful projects across a variety of product categories, such as fast-moving consumer goods, dairy products, breweries, snus manufacturers, and wellness products."

Niklas Lundkvist
Head of Sales, Owner

NCS is the leading provider of commercial refrigeration solutions in the Nordic countries.

Suomen Myymäläkaluste Oy

"Our collaboration with Aste began right away with joint customer projects. We quickly noticed that Aste’s strengths lie in top-quality products and an innovative approach to collaboration and business development. Working with Aste has brought us tremendous value.

Aste’s business is centered around the customer, and they truly consider the customer’s ideas and needs. Together, we have pioneered several new refrigeration unit models in the market.”

Teemu Lahtinen
Executive Director

Suomen myymäläkaluste Oy is a domestic supplier of refrigeration units for grocery and restaurant chains as well as food companies.